THE BRIEF
How to strengthen the position of a Big4 Bank in Vietnam
by communicating with a refreshing & mass-relevant image
whereas keeping heritages of a long-established brand
CREATIVE APPORACH
Build a creative device that highlights both solidness & advance of VietinBank
Portrait a journey of a progressive life to feature wide-ranging audience group
and highlight the value enhancement to customers
CREATIVE IDEA
Solid Lift for Progressiveness
Điểm Tựa Vững Tiến
